Tribe Friday

Med sin hjärtskärande signaturblandning av indierock, dansant pop och emo har Tribe Friday sedan debuten fångat en hängiven publik över hela världen. De har turnerat på två kontinenter, spelats flitigt på radio och blivit nominerade till “Årets grupp” på P3 Guld, samt uppträtt på galan med samma namn och deltog 2022 i Melodifestivalen.

Tribe Friday utgår från ett kollektiv och en DIY-mentalitet. Bandet består av medlemmarna Noah Deutschmann (sång & gitarr), Isak Gunnarsson (gitarr) och Robin Hanberger Pérez (bas). Tre självidentifierade emo-losers från tre olika svenska småstäder som delar drömmen om att bli världens största band och under hösten 2022 var de ute på en Tysklandsturné med 18 stopp. Utöver P3 har de även hyllats i internationell press så som Alternative Press, Earmilk och American songwriter. Hösten 2022 spelade de på Reeperbahn festival i Hamburg och under våren 2023 uppträdde de i Austin på världens största showcasefestival South by southwest.

Tribe Friday is a Swedish indie alt band that marries the rugged rock of the early 2000s with gen-Z post-pandemic party vibe bliss. Their repertoire consists of upbeat songs that speak to self-deprecation, identity, confusion, love and death, and are anchored by sarcasm, wit and charm. Their latest LP titled ‘Hemma’ (Icons Creating Evil Art / Artist For Artist) marks a shift that dives deeper into their homegrown influences. 

Tribe Friday released their debut LP, bubblegum emo, in June 2022 to critical acclaim with features on Upset, Earmilk, Alternative Press, American Songwriter, Atwood Magazine and more, as they infectiously introduced the world to the Swedish invasion with charting hit ‘shut me up’ (over 1.3M streams to date). They’ve had several singles on rotation on Swedish National Radio P3, German Radio (Radio Eins, Flux FM, Star FM, etc.), and Radio X continues to support each release from the band. Additionally, the legendary Jack Saunders loved the band and hyped the single ‘Swimsuit’ on his Future Artists show on BBC Radio 1, following suit of his colleague, Nels Hylton, on his show Future Alternative.

Singer Noah Deutschmann says, ”This is a record about home and about coming to terms with what that word means to you, how violently it has shaped you. How much love you still hold for it, despite everything. It moves from nostalgia to grief, through anger to apathy, to finally land in reluctant acceptance; we don’t choose where we come from, and we can’t undo the bruises our circumstances caused us…We wear the inspirations we gathered in our formative years on our sleeves on this record, and we do so proudly. To us, it’s a true emo record. To you, it might be something completely different.”

To further reinforce the notion of ‘home’, ‘Hemma’ was recorded at the TF Studio, located right next to members Noah and Isak’s house in the woods and built by the pair (with the help of friends). Tribe Friday has created a genre-bending sound and a narrative that directly reflects their experiences growing up in Sweden while paying homage to the indie post-rock movement. Their playful and airy indie rock sound will get you moving to some of the saddest, but most honest lyrics about maturing and, for better or worse, escaping your hometown.


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Vincent Bell


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Tribe Friday på Spotify